Curated by Skillshare
3 Classes (3 hours 15 minutes)
- Materials
Computer, paper, pen, Canva account, TikTok account
- Final Product
Personal website, logo, and 2-3 social media profiles
- Level
Beginner
Do Things, Tell People: The Power of Personal Branding
First, learn what personal branding is, why it's important, and the range of practical tools you can use to express your unique creative or professional identity online. In this class, you will learn how to construct the core elements of your personal brand, build and maintain a strong online presence, strategically promote yourself (and your organization) to others, effectively network, and authentically promote yourself without hesitation.
DIY Branding for Beginners: Design a Unique Logo Using Canva
Next, you'll use the intuitive and user-friendly platform of Canva to design your own logo and define the visual aspect of your brand, all while learning general principles for digital branding like how to research and define your color palette and visual style, how to gather inspiration from other logos in your market/industry, and how to make sure our logos work on various mediums and in multiple sizes.
How To Market Yourself on TikTok as a Creative Professional
Lastly, learn to utilize one of today's most powerful tools for finding and speaking to a big audience built around your unique voice: TikTok! This course will teach you all the tools you need to navigate TikTok like a pro, including content strategy, practical production skills, following trends, engaging with your audience, and monetizing TikTok.
Congratulations! You’re All Done.
You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.