Colour Psychology Principles
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About this product
Bernay Laity
Educator, Designer and Colour Ninja :-)
How to Use Colour in Design to Influence & Shape Decision-Making
A Comprehensive Guide for Designers If you’re a design student or professional working with colour, this e-book is your gateway to mastering the profound impact of colour on behaviour and response. Dive deep into how colour can evoke emotions, influence perceptions, and guide decision-making. Equip yourself with the knowledge to make empowered design choices that create a positive impression.
Discover the Emotional Impact of Colour
Learn how different personality types respond to groups of colours and how the same colour can affect individuals differently. Understand how to select the right tint, tone, or shade to achieve the desired impact in your design.
Enhance Your Design Skills and Confidence
By learning these principles, you'll bolster your self-awareness and deepen your understanding of the psychological effects of colour. You'll gain the ability to make objective colour selections using a clear and logical system, reducing uncertainty and error. This e-book will boost your design confidence, leading to more authentic and client-centric designs backed by clear rationale.
Practical Applications of Colour Psychology
Whether you're creating print, product, or digital designs, the knowledge gained in Colour Psychology Principles will be invaluable to any designer seeking to influence behaviour positively.
Unlock your potential and elevate your design skills with this comprehensive guide to understanding and applying the power of colour.
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